Title : Problem or opportunity?
link : Problem or opportunity?
Problem or opportunity?
Allum Bokhari contemplates the corporate culture wars:From coffee machine manufacturers to social media giants to the NFL, progressive virtue-signalling has infected every inch of global corporate culture. It is now the most dangerous opponent of freedom in the west, threatening both the Trump agenda and freedom of speech. How did it start? How can it end?What this is doing is creating tremendous opportunities as big corporations intentionally cut themselves off from significant portions of their markets. We're seeing it play out with Marvel/DC right now! This is not something to mourn, complain about, or fight, this is something to exploit.
This week, the story is coffee machine maker Keurig, which pulled ads from Sean Hannity’s show at the prompting of Media Matters, and is now facing a conservative backlash of NFL-size proportions. But it isn’t just one or two companies engaging in virtue-signalling, it’s practically all of them. It’s Pepsi, which panders to antifa in its ads. Its Heineken, which salutes open borders in their adverts. It’s Twitter. It’s Starbucks. It’s KLM airlines. Despite vast differences in their products, services, and consumers, every industry seems to have the same virtue-signallers.
From the moment of Trump’s inauguration, corporations have been engaged in a frantic struggle to block his agenda. White House globalist-in-chief Gary Cohn, along with the now-disbanded CEO council, did everything they could to blunt the President’s trade policies and prevent him from exiting the Paris Climate Agreement. The same CEO council, along with Cohn, sought to pressure Trump with a series of resignations following his response to a combination of racist white nationalist and Antifa violence in Charlottesville.
And that’s corporations playing nice. When their values are threatened by people who do not sit in the Oval Office, they do far more than simply resign. Earlier this year, after being spooked by mainstream news articles claiming YouTube was a cesspit of terrorism and hate speech, corporations promptly yanked their ads from the platform en masse.
Revenues plummeted overnight, and YouTube quickly added stringent new systems that prevent even remotely controversial content from receiving ad revenue. Once, the platform was a place where bold, independent commentators could develop healthy incomes without answering to any old media gatekeeper. Now, even YouTube’s politest fast food reviewer is having trouble keeping his ad revenue, as the platform introduces ever-stricter language codes. One tantrum from corporations was all it took for free speech on one of the web’s most promising platforms to be all but snuffed out.
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